INTERNATIONAL TRADE AND BUSINESS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4526	Global Public Relations	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Course Lecturer(s):	Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Recommended Optional Program Components:	None
Course Objectives:	The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s structure and practices in general, and the specific nature of public relations industries and practices in different cultures.

Learning Outcomes

The students who have succeeded in this course;
1) Describe the basic terms of global PR
2) Explain global PR consepts
3) Define the basic terms of International PR
4) Recognize the different cultures and recognize the importance of PR education
5) Manage pr activities
6) Define Global PR process
7) Decsribe global pr and international pr process

Course Content

Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Class- What is Global PR?
2)	A Theoritical Framework for Global PR, Research and Practice
3)	International PR
4)	Multiculturalism and PR Education
5)	International CPR, CSR, NGO’s
6)	Case Studies: Asia
7)	Case Studies: Australia
8)	Case Studies: Africa
9)	Case Studies: Europe
10)	Case Studies: Europe
11)	Case Studies: America
12)	Case Studies: America
13)	Student projects
14)	Wrap-up

Sources

Course Notes / Textbooks:
References:	The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	15	45
Presentations / Seminar	12	24
Midterms	6	12
Final	15	30
Total Workload		111

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information
2)	Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.
3)	Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.
4)	Can communicate orally and in writing with a good knowledge of English grammar.
5)	He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.
6)	Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.
7)	He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.
8)	Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.
9)	With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself