BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| POLITICAL SCIENCE AND INTERNATIONAL RELATIONS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4526 | Global Public Relations | Spring Fall |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Recommended Optional Program Components: | None |
| Course Objectives: | The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s structure and practices in general, and the specific nature of public relations industries and practices in different cultures. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Describe the basic terms of global PR 2) Explain global PR consepts 3) Define the basic terms of International PR 4) Recognize the different cultures and recognize the importance of PR education 5) Manage pr activities 6) Define Global PR process 7) Decsribe global pr and international pr process |
Course Content
| Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to Class- What is Global PR? | |
| 2) | A Theoritical Framework for Global PR, Research and Practice | |
| 3) | International PR | |
| 4) | Multiculturalism and PR Education | |
| 5) | International CPR, CSR, NGO’s | |
| 6) | Case Studies: Asia | |
| 7) | Case Studies: Australia | |
| 8) | Case Studies: Africa | |
| 9) | Case Studies: Europe | |
| 10) | Case Studies: Europe | |
| 11) | Case Studies: America | |
| 12) | Case Studies: America | |
| 13) | Student projects | |
| 14) | Wrap-up |
Sources
| Course Notes / Textbooks: | |
| References: | The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 45 |
| Presentations / Seminar | 12 | 24 |
| Midterms | 6 | 12 |
| Final | 15 | 30 |
| Total Workload | 111 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice. | |
| 2) | Possess basic knowledge about the causes and effects of political transformations in societies. | |
| 3) | Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences. | |
| 4) | Recognize historical patterns while evaluating contemporary political and social developments. | |
| 5) | Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy. | |
| 6) | Conduct studies in the field professionally, both independently or as a team member. | |
| 7) | Possess consciousness about lifelong learning based on Research & Development. | |
| 8) | Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies. | |
| 9) | Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives. | |
| 10) | Possess the habit to monitor domestic and foreign policy agenda as well as international developments. | |
| 11) | Possess competence to interpret the new political actors, theories and concepts in a global era. | |
| 12) | Evaluate the legal and ethical implications of advanced technologies on politics. |