Language of instruction: |
Turkish |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Instructor AYBİKE ELİF BOLCAN |
Course Lecturer(s): |
Instructor ELİF FINDIK
Instructor AYBİKE ELİF BOLCAN
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Recommended Optional Program Components: |
This course does not have any recommended optional components. |
Course Objectives: |
The aim of this course is to show students the issues to be considered in business development, preparation, writing and presentation of business plans with workshops. |
Week |
Subject |
Related Preparation |
1) |
SMEs' Management Problems and Solutions |
None |
2) |
SMEs' Production Problems and Solutions |
None |
3) |
SMEs' Marketing Problems and Solutions |
None |
4) |
SMEs' Financing Problems and Solutions |
None |
5) |
SMEs' Public Administration Problems and Solutions |
None |
6) |
The Concept of Business Plan and Its Importance |
None |
7) |
Workshops Towards Enhancing Business Plan |
None |
8) |
Workshop Towards Enhancing Business Plan |
None |
9) |
The Concept of Winning Business Plan and Its Importance |
None |
10) |
Writing A Winning Business Plan |
None |
11) |
Issues To Be Considered In Presentation of Business Plan |
None |
12) |
Common Mistakes Made In Presentation of Business Plan |
None |
13) |
Concept of Social Entrepreneurship |
None |
14) |
Women Entrepreneurship |
None |
|
Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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