COMMUNICATION AND DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IST2020	Entrepreneurship and Small Business Management II	Fall Spring	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor AYBİKE ELİF BOLCAN
Course Lecturer(s):	Instructor ELİF FINDIK Instructor AYBİKE ELİF BOLCAN
Recommended Optional Program Components:	This course does not have any recommended optional components.
Course Objectives:	The aim of this course is to show students the issues to be considered in business development, preparation, writing and presentation of business plans with workshops.

Learning Outcomes

The students who have succeeded in this course;
1. Gain motivation towards entrepreneurship.
2. Recognize and compare the different aspects and problems of the management of large enterprises and SME management .
3. Have knowledge about the process of institutionalization of the newly established enterprises.
4. Define new concepts and practices related to entrepreneurship.
5. Have information about investment incentives.

Course Content

In this course, problems of SMEs related to management, production, finance and public administration and their solutions; concept and importance of business plan, writing a winning business plan and common mistakes made in this regard are taught with workshops.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	SMEs' Management Problems and Solutions	None
2)	SMEs' Production Problems and Solutions	None
3)	SMEs' Marketing Problems and Solutions	None
4)	SMEs' Financing Problems and Solutions	None
5)	SMEs' Public Administration Problems and Solutions	None
6)	The Concept of Business Plan and Its Importance	None
7)	Workshops Towards Enhancing Business Plan	None
8)	Workshop Towards Enhancing Business Plan	None
9)	The Concept of Winning Business Plan and Its Importance	None
10)	Writing A Winning Business Plan	None
11)	Issues To Be Considered In Presentation of Business Plan	None
12)	Common Mistakes Made In Presentation of Business Plan	None
13)	Concept of Social Entrepreneurship	None
14)	Women Entrepreneurship	None

Sources

Course Notes / Textbooks:	B. Zafer Erdoğan, Girişimcilik ve Kobiler: Kavramlar, Sorunlar ve Çözüm Önerileri, Bursa, Ekin Kitabevi, 2012. Mehmet Marangoz, Girişimcilik, 2.B., Beta Yayınları, İstanbul, 2012.
References:	Bu derste başka kaynak kullanılmamaktadır.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 25
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 25
PERCENTAGE OF FINAL WORK		% 75
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	3	42
Midterms	1	2	2
Final	1	2	2
Total Workload			74

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Create design oriented application for the visual communication design field.
2)	Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field.
3)	Qualify in design directing through analysis and design processes.
4)	Display creative thinking, approach and production process skills.
5)	Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually.
6)	Identify complementary design solutions in the visual field in order to solve communication problems.
7)	Perform necessary operational skills in order to finalize products in the visual communication design field.
8)	Evaluate recent design trends and the evolving aesthetic perspectives.
9)	Use recent design softwares that coincide with the developing information technologies and communication channels.
10)	Interpret theoretical, historical and intellectual roots of the visual communication design field.
11)	Perform necessary time management in order to complete a visual communication design project.
12)	Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project.
13)	Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work.
14)	Develop academical, intellectual and critical point of view for global, local and individual visual communication design works.	3