Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
Skill of using math and science knowledge in the problems of the Biomedical Equipment Technology Program |
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2) |
Cognition skill of recognition, modeling, and resolving of engineering problems in biomedical and related fields |
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3) |
Reveal of creative projects in the field of biomedical, experimental verification of these projects and skill of interpreting results |
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4) |
Learning the techniques and safety principles for applications in the field of biomedical and skill of using related measurement tools |
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5) |
Skill of making disciplinary and interdisciplinary teamwork |
3 |
6) |
Skill of acting independently, using initiative and creativity |
3 |
7) |
Skill of monitoring technological developments in their own topic and in general, lifelong learning, learning to learn and renewing itself |
|
8) |
Students learn oral and written communication skills |
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9) |
Skill of professional and ethical responsibility and entreating sensitive to these |
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10) |
Having the information about quality standards and management; Skill of complying with management rules, standards and work discipline |
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11) |
In the light of Ataturk's principles, to have historical information on The Republic of Turkey foundation |
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12) |
Turkish verbal and written skills to communicate effectively; having at least one foreign language knowledge |
3 |