| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
The ability to have basic theoretical and practical knowledge about the field of oral and dental health. |
|
| 2) |
The use of theoretical knowledge related to the field in practice. |
|
| 3) |
To be able to behave in accordance with the basic professional legal regulations and ethical rules related to the field |
|
| 4) |
use the necessary technologies and equipment related to the field, to transfer professional knowledge through written, verbal / non-verbal communication |
|
| 5) |
Being able to update the knowledge, skills and competencies related to the field with the awareness of lifelong learning and express oneself personally and professionally. |
|
| 6) |
Effective use of the terminology of the related field. |
|
| 7) |
Ability to manage front office management and patient relations in dental clinics |
|
| 8) |
Preparing the patient before dental treatment and performing four-handed dentistry practices |
|
| 9) |
Effectively performing the sterilization and disinfection process in dental clinics |
|
| 10) |
Organization of workflow and communication with business solution partners in dental clinics |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
