Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
The student acquires theoretical and practical knowledge related to his field at a basic level. |
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2) |
The student owns information about moral discipline and ethical rules related to his field. |
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3) |
The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies. |
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4) |
The student manages a duty independently by using the knowledge about his field at a basic level. |
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5) |
The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. |
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6) |
The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. |
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7) |
The student complies with and contributes to quality management and processes. |
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8) |
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. |
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9) |
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. |
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