| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to use terminology specific to the health field effectively |
1 |
| 2) |
To be able to use terminology specific to the health field effectively |
1 |
| 3) |
To know the legislation regarding his/her duties, rights and responsibilities and to act in accordance with professional ethical rules |
1 |
| 4) |
To be able to use information and communication technologies on issues related to his/her field and effectively convey his/her professional knowledge through written, verbal and non-verbal communication |
2 |
| 5) |
To be able to follow information in his/her field using a foreign language at a basic level |
1 |
| 6) |
To be able to apply changing techniques and use new tools and devices depending on developing technology |
1 |
| 7) |
To be able to update his/her knowledge, skills and competencies related to his/her field with the awareness of lifelong learning and improve himself/herself personally and professionally |
2 |
| 8) |
To be able to perform basic tests related to different areas of the medical laboratory. |
1 |
| 9) |
To be able to perform pre-analysis preparation processes, prepare tools and equipment, and apply disinfection and sterilization techniques |
1 |
| 10) |
To be able to use medical laboratory equipment in accordance with their rules and techniques, and to ensure that they work in the most efficient way by performing their checks and maintenance. |
1 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
