| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to dominate medical laboratory medical terms and terminology specific |
3 |
| 2) |
To have knowledge medical laboratory tests in every area of the analysis of the relevant tests |
3 |
| 3) |
To have knowledge about the working principle of human body metabolism and to be knowledge able about and in all areas of medical laboratory tests and results with the knowledge necessary to establish the relationship between metabolism and gain intellectual structure |
3 |
| 4) |
To able to make preparations processes before analysis and after to apply disinfection and sterilization techniques |
3 |
| 5) |
To extract the errors that occur during application of the test and to resolve problems that occur |
3 |
| 6) |
To have professional authority and responsibility |
3 |
| 7) |
To be able to do their work under the rules of professional ethics and proper to be able to properly display . |
3 |
| 8) |
To have the consciousness of responsibility who is respectful to history and social values, communicating effectively with patient and health staff to conduct in terms of health services and who is able to make teanwork when needed |
3 |
| 9) |
To able to be an individual who is interested in new information and changes life-long and the development of coordinating skill to the improvements in country and in the world. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
