MEDICAL DOCUMENTATION AND SECRETARIAL (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
TDS2016 | Medical Services Marketing | Fall Spring |
2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor FIRAT KARA |
Course Lecturer(s): |
Instructor FIRAT KARA |
Recommended Optional Program Components: | Library |
Course Objectives: | This lesson aims to teach concept of marketing and its kinds, fundamental elements of marketing in health care services. |
The students who have succeeded in this course; The students who pass this lesson; 1- Sorts the fundamental elements of health care marketing. 2- Analyse and comment buying manners of health care consumers. |
This lesson contains description of marketing. |
Week | Subject | Related Preparation |
1) | Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices | |
2) | Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices | |
3) | General features of services and aspects that differentiate health services, definition of health, factors of production in health services | |
4) | General features of services and aspects that differentiate health services, definition of health, factors of production in health services | |
5) | Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding | |
6) | The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria | |
7) | Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications | |
8) | midterm | |
9) | Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price | |
10) | Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management | |
11) | Product launch, promotion, promotion mix in healthcare | |
12) | Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare | |
13) | Customer orientation, the hierarchy of interaction between the healthcare institution and its patients | |
14) | Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions |
Course Notes / Textbooks: | Weekly distributed by the course lecturer. |
References: | Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 2 | 26 |
Study Hours Out of Class | 14 | 4 | 56 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 85 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Write and pronounce the correct terms used in the field of medicine properly. | 1 |
2) | Compile data related to medical statistics and reports the results analyzing bu scientific methods periodically. | 1 |
3) | Communicate with relevant authorities verbally and in writing between inner and outer organization | 1 |
4) | Continuously improve their professional knowledge and skills. | 1 |
5) | Solve the problems faced in business life in a guick and effective way. | 1 |
6) | Uses Turkish language and body language effectively. | 1 |