Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
Professionally evaluate and apply the knowledge gained through the theoretical and applied courses which are at the base level aided with course books, application tools and other resources in the field of Medical Imagining Techniques. |
1 |
2) |
Know the institutions and organizations exist in the health system; act proper to the laws, regulations and directives related to their rights and responsibilities as an individual working in the field of Medical Imagining Techniques. |
1 |
3) |
Have the knowledge of control and maintenance of the gadgets and equipment they use in the fields of radiology, radiotherapy and nuclear medicine, or to have them (error, periodical medical maintenance etc.) done when needed. |
1 |
4) |
Know radiation safety and to be protected from radiation, and protect themselves, patients and public from radiation with safety precautions. |
1 |
5) |
Attend necessary programs, vocational in-service activities and other studies in order to improve themselves individually and professionally. |
1 |
6) |
Establish an active communication with the colleagues, patients, patient relatives, doctors and other health workers |
1 |