| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have knowledge about logistics operations and the basic legislation |
|
| 2) |
To have knowledge about the politics, corporations and the developments in logistics. |
|
| 3) |
To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector. |
|
| 4) |
To have knowledge about the documents that are used in logistics and how to prepare them. |
|
| 5) |
To have knowledge about the new marketing and sales techniques and the principles of opening to new markets. |
|
| 6) |
To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector. |
|
| 7) |
To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics. |
|
| 8) |
To be involved in communication network in logistics sector and follow the developments. |
2 |
| 9) |
To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas. |
|
| 10) |
To have the basic knowledge about foreign trade and customs legislation. |
|
| 11) |
To have knowledge about relationship between foreign trade and logistics management. |
|
| 12) |
To have basic knowledge in at least one foreign language. |
|
| 13) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
