| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business. |
|
| 2) |
To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector. |
|
| 3) |
To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector. |
|
| 4) |
To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly. |
|
| 5) |
To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively. |
|
| 6) |
To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions. |
|
| 7) |
To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met. |
|
| 8) |
To have the competency to carry out the accountancy related to banking and insurance. |
|
| 9) |
To have the competency to build effective customer relations and to have effective communication and persuasion skills. |
|
| 10) |
To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
