Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
"To plan and assess nursing care within a holistic approach, in accordance with theoretical and evidence-based practices.
" |
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2) |
To act in accordance with ethical principles and values in Nursing practices. |
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3) |
To use life-long learning, problem-solving and critical thinking skills. |
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4) |
To use Nursing models/theories in health promotion, protection and care. |
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5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
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6) |
"To have skills for training and consulting according to health education needs of individual, family and the community.
" |
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7) |
"To be sensitive to health problems of the community and and to able to offer solutions.
" |
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8) |
"To be able to use interpersonal and intercultural communication skills effectively in Nursing pratices.
" |
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9) |
"To be able to use healthcare/information technologies in Nursing practice and research.
" |
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10) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
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11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
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12) |
To take responsibility and lead in events in order to contribute to health services and Nursing profession. |
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