| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Using the theoretical/conceptual and practical knowledge acquired for architectural design, design activities and research. |
|
| 2) |
Identifying, defining and effectively discussing aesthetic, functional and structural requirements for solving design problems using critical thinking methods. |
|
| 3) |
Being aware of the diversity of social patterns and user needs, values and behavioral norms, which are important inputs in the formation of the built environment, at local, regional, national and international scales. |
|
| 4) |
Gaining knowledge and skills about architectural design methods that are focused on people and society, sensitive to natural and built environment in the field of architecture. |
|
| 5) |
Gaining skills to understand the relationship between architecture and other disciplines, to be able to cooperate, to develop comprehensive projects; to take responsibility in independent studies and group work. |
|
| 6) |
Giving importance to the protection of natural and cultural values in the design of the built environment by being aware of the responsibilities in terms of human rights and social interests. |
|
| 7) |
Giving importance to sustainability in the solution of design problems and the use of natural and artificial resources by considering the social, cultural and environmental issues of architecture. |
|
| 8) |
Being able to convey and communicate all kinds of conceptual and practical thoughts related to the field of architecture by using written, verbal and visual media and information technologies. |
|
| 9) |
Gaining the ability to understand and use technical information about building technology such as structural systems, building materials, building service systems, construction systems, life safety. |
|
| 10) |
Being aware of legal and ethical responsibilities in design and application processes. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
