Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
8) |
midterm
|
|
9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
11) |
Product launch, promotion, promotion mix in healthcare
|
|
12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
|
Program Outcomes |
Level of Contribution |
1) |
Have sufficient background in mathematics, science and artificial intelligence engineering. |
|
2) |
Use theoretical and applied knowledge in the fields of mathematics, science and artificial intelligence engineering together for engineering solutions. |
|
3) |
Identify, define, formulate and solve engineering problems, select and apply appropriate analytical methods and modeling techniques for this purpose. |
|
4) |
Analyse a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods in this direction. |
|
5) |
Select and use modern techniques and tools necessary for engineering applications. |
|
6) |
Design and conduct experiments, collect data, and analyse and interpret results. |
|
7) |
Work effectively both as an individual and as a multi-disciplinary team member. |
|
8) |
Access information via conducting literature research, using databases and other resources |
|
9) |
Follow the developments in science and technology and constantly update themself with an awareness of the necessity of lifelong learning. |
|
10) |
Use information and communication technologies together with computer software with at least the European Computer License Advanced Level required by their field. |
|
11) |
Communicate effectively, both verbal and written; know a foreign language at least at the European Language Portfolio B1 General Level. |
|
12) |
Have an awareness of the universal and social impacts of engineering solutions and applications; know about entrepreneurship and innovation; and have an awareness of the problems of the age. |
|
13) |
Have a sense of professional and ethical responsibility. |
|
14) |
Have an awareness of project management, workplace practices, employee health, environment and work safety; know the legal consequences of engineering practices. |
|