Week |
Subject |
Related Preparation |
1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
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3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
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5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
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6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
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7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
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8) |
midterm
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9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
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10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
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11) |
Product launch, promotion, promotion mix in healthcare
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12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
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13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
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14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
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Program Outcomes |
Level of Contribution |
1) |
Build up a body of knowledge in mathematics, science and engineering subjects; use theoretical and applied information in these areas to model and solve engineering problems. |
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2) |
identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. |
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3) |
Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) |
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4) |
Devise, select, and use modern techniques and tools needed for engineering management practice; employ information technologies effectively. |
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5) |
Design and conduct experiments, collect data, analyze and interpret results for investigating engineering management problems. |
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6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. |
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7) |
Demonstrate effective communication skills in both oral and written English and Turkish. |
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8) |
Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. |
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9) |
Develop an awareness of professional and ethical responsibility. |
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10) |
Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
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11) |
Know contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. |
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12) |
Develop effective and efficient managerial skills. |
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