SOFTWARE ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TDS2016	Medical Services Marketing	Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor FIRAT KARA
Course Lecturer(s):	Instructor FIRAT KARA
Recommended Optional Program Components:	Library
Course Objectives:	This lesson aims to teach concept of marketing and its kinds, fundamental elements of marketing in health care services.

Learning Outcomes

The students who have succeeded in this course;
The students who pass this lesson;

1- Sorts the fundamental elements of health care marketing.
2- Analyse and comment buying manners of health care consumers.

Course Content

This lesson contains description of marketing.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
2)	Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
3)	General features of services and aspects that differentiate health services, definition of health, factors of production in health services
4)	General features of services and aspects that differentiate health services, definition of health, factors of production in health services
5)	Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
6)	The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
7)	Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
8)	midterm
9)	Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
10)	Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
11)	Product launch, promotion, promotion mix in healthcare
12)	Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
13)	Customer orientation, the hierarchy of interaction between the healthcare institution and its patients
14)	Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions

Sources

Course Notes / Textbooks:	Weekly distributed by the course lecturer.
References:	Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	2	26
Study Hours Out of Class	14	4	56
Midterms	1	1	1
Final	1	2	2
Total Workload			85

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Be able to specify functional and non-functional attributes of software projects, processes and products.
2)	Be able to design software architecture, components, interfaces and subcomponents of a system for complex engineering problems.
3)	Be able to develop a complex software system with in terms of code development, verification, testing and debugging.
4)	Be able to verify software by testing its program behavior through expected results for a complex engineering problem.
5)	Be able to maintain a complex software system due to working environment changes, new user demands and software errors that occur during operation.
6)	Be able to monitor and control changes in the complex software system, to integrate the software with other systems, and to plan and manage new releases systematically.
7)	Be able to identify, evaluate, measure, manage and apply complex software system life cycle processes in software development by working within and interdisciplinary teams.
8)	Be able to use various tools and methods to collect software requirements, design, develop, test and maintain software under realistic constraints and conditions in complex engineering problems.
9)	Be able to define basic quality metrics, apply software life cycle processes, measure software quality, identify quality model characteristics, apply standards and be able to use them to analyze, design, develop, verify and test complex software system.
10)	Be able to gain technical information about other disciplines such as sustainable development that have common boundaries with software engineering such as mathematics, science, computer engineering, industrial engineering, systems engineering, economics, management and be able to create innovative ideas in entrepreneurship activities.
11)	Be able to grasp software engineering culture and concept of ethics and have the basic information of applying them in the software engineering and learn and successfully apply necessary technical skills through professional life.
12)	Be able to write active reports using foreign languages and Turkish, understand written reports, prepare design and production reports, make effective presentations, give clear and understandable instructions.
13)	Be able to have knowledge about the effects of engineering applications on health, environment and security in universal and societal dimensions and the problems of engineering in the era and the legal consequences of engineering solutions.