| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. |
|
| 2) |
Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. |
|
| 3) |
Ability to employ theoretical knowledge in the areas of the use of photography and video. |
|
| 4) |
Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. |
|
| 5) |
Ability in problem solving in relation to projects in photography and video. |
|
| 6) |
Ability to generate innovative responses to particular and novel requirements in photography and video. |
|
| 7) |
Understanding and appreciation of the roles and potentials of the image across visual culture |
|
| 8) |
Ability to communicate distinctively by means of photographic and video images. |
|
| 9) |
Experience of image post-production processes and ability to develop creative outcomes through this knowledge. |
|
| 10) |
Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. |
|
| 11) |
Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. |
|
| 12) |
Knowledge of and ability to make a significant contribution to the goals of public communication. |
|
| 13) |
Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. |
|
| 14) |
Gaining general knowledge about the points of intersection of communication, art and technology. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
