SOCIOLOGY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TDS2016	Medical Services Marketing	Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor FIRAT KARA
Course Lecturer(s):	Instructor FIRAT KARA
Recommended Optional Program Components:	Library
Course Objectives:	This lesson aims to teach concept of marketing and its kinds, fundamental elements of marketing in health care services.

Learning Outcomes

The students who have succeeded in this course;
The students who pass this lesson;

1- Sorts the fundamental elements of health care marketing.
2- Analyse and comment buying manners of health care consumers.

Course Content

This lesson contains description of marketing.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
2)	Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
3)	General features of services and aspects that differentiate health services, definition of health, factors of production in health services
4)	General features of services and aspects that differentiate health services, definition of health, factors of production in health services
5)	Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
6)	The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
7)	Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
8)	midterm
9)	Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
10)	Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
11)	Product launch, promotion, promotion mix in healthcare
12)	Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
13)	Customer orientation, the hierarchy of interaction between the healthcare institution and its patients
14)	Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions

Sources

Course Notes / Textbooks:	Weekly distributed by the course lecturer.
References:	Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	2	26
Study Hours Out of Class	14	4	56
Midterms	1	1	1
Final	1	2	2
Total Workload			85

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions.
2)	To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels
3)	To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences.
4)	To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes
5)	To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills
6)	To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields.
7)	To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime.
8)	To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective
9)	To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge
10)	To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects
11)	To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member.
12)	To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school.