| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice. |
|
| 2) |
Possess basic knowledge about the causes and effects of political transformations in societies. |
|
| 3) |
Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences. |
|
| 4) |
Recognize historical patterns while evaluating contemporary political and social developments. |
|
| 5) |
Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy. |
|
| 6) |
Conduct studies in the field professionally, both independently or as a team member. |
|
| 7) |
Possess consciousness about lifelong learning based on Research & Development. |
|
| 8) |
Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies. |
|
| 9) |
Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives. |
|
| 10) |
Possess the habit to monitor domestic and foreign policy agenda as well as international developments. |
|
| 11) |
Possess competence to interpret the new political actors, theories and concepts in a global era. |
|
| 12) |
Evaluate the legal and ethical implications of advanced technologies on politics. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
