PHOTOGRAPHY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IST2014 | Retailing Management | Fall | 1 | 2 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor HACER HANDAN DEMİR |
Recommended Optional Program Components: | There is none for this lesson. |
Course Objectives: | To obtain basic information about retailing management. To form a relationship between retailing marketing and other functions of a business such as human resources, finance and purchasing. Discuss the marketing mix elements in terms of retailing sector. Analyzing special concepts of retailing sector such as location choice and store atmosphere. Teaching the internet retailing in terms of multi channel retailing. To emphasize on the close relationship between retailing and technology in terms of internet retailing, customer relations management and supply chain management. |
The students who have succeeded in this course; To understand the required efficient in strategies in retailing management. To understand how to benefit resources and technologies used in retailing management To understand the analysis of store location choices, pricing, sales and product Developing information about current retailing management subjects in strategic level To understand the retailing in terms of performing key activities and relations To give academical support to the points mention above by application retailing theory and research |
1-Introduction to The Retailing Management 2-Classifying and Different Types of Retailing Organizations 3-Identifying Features of Retailing Organizations 4-Obtaining Information about Store Designs of Retailing Organizations 5-Choosing Locations 6-Product Diversification and Planning Process 7-Product Diversification and Planning Process 8-Midterm 9-Identifying Retailing Purchasing Systems 10-Human Resources Management in Retailing 11-Contribution on Choosing the Pricing Method in Retailing Organizations 12-Consumer Purchasing Behavior and Retailing 13-Financial Strategy on Retailing Organizations 14-Customer Relationship Management |
Week | Subject | Related Preparation |
1) | Introduction to The Retailing Management | |
2) | Classifying and Different Types of Retailing Organizations | |
3) | Identifying Features of Retailing Organizations | |
4) | Obtaining Information about Store Designs of Retailing Organizations | |
5) | Choosing Locations | |
6) | Structuring Categorization Management | |
7) | Product Diversification and Planning Process | |
8) | MIDTERM EXAM | |
9) | Identifying Retailing Purchasing Systems | |
10) | Human Resources Management in Retailing | |
11) | Contribution on Choosing the Pricing Method in Retailing Organizations | |
12) | Consumer Purchasing Behavior and Retailing | |
13) | Financial Strategy on Retailing Organizations | |
14) | Customer Relationship Management |
Course Notes / Textbooks: | Perakende Yönetiminin Temelleri, Nobel Yayın, 3. Baskı, Aydın, Kenan, 2010. ISBN:6051335131 Retailing Management, 8.Edition, Levy, Michael; Weitz, Barton A. 2012. Perakende PazarlamaYönetimi Yayıncı: Kendi Yayını 10 Ömer Baybars Tek ,Fatma Demirci Orel 2008 ISBN:9789944579100 |
References: | Bulunmamaktadır. There is none. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 1 | 14 |
Midterms | 1 | 10 | 10 |
Final | 1 | 10 | 10 |
Total Workload | 76 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. | |
2) | Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. | |
3) | Ability to employ theoretical knowledge in the areas of the use of photography and video. | |
4) | Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. | |
5) | Ability in problem solving in relation to projects in photography and video. | |
6) | Ability to generate innovative responses to particular and novel requirements in photography and video. | |
7) | Understanding and appreciation of the roles and potentials of the image across visual culture. | |
8) | Ability to communicate distinctively by means of photographic and video images. | |
9) | Experience of image post-production processes and ability to develop creative outcomes through this knowledge. | |
10) | Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. | |
11) | Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. | |
12) | Knowledge of and ability to make a significant contribution to the goals of public communication. | |
13) | Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. | |
14) | Gaining general knowledge about the points of intersection of communication, art and technology. |