PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ARC3963 | Urban History | Spring | 2 | 0 | 2 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi NESLİHAN AYDIN YÖNET |
Course Lecturer(s): |
Dr. Öğr. Üyesi NESLİHAN AYDIN YÖNET |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to develop students' knowledge of theories and the history of urban development. |
The students who have succeeded in this course; -Understanding urban/city typologies of different historical periods -Comprehension of the impact of social and cultural changes on urban space in specific historical periods. - Understanding the relationship between human behavior, the natural environment, and the design of the built environment. - Effective reading, writing, speaking, and listening skills. |
The course explores the social, cultural, economical, environmental factors that shape cities. The ideas, theories, and innovations that create unique aspects of cities are discussed through examples from past, present, and future. The examples from the periods of Ancient Greek, Roman, Renaissance, Baroque, Modern, and Post Modern are analyzed. The ideas about futuristic cities are also discussed. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | The Idea of City | |
3) | The Classic City | |
4) | The Medieval Town | |
5) | Renaissance and Baroque Cities | |
6) | Historical Gardens | |
7) | 19th Century City | |
8) | 20th Century City | |
9) | 21st Century City | |
10) | MIDTERM | |
11) | Looking into the Future | |
12) | Student Presentations and Discussion | |
13) | Student Presentations and Discussion | |
14) | Evaluation / Final Discussion |
Course Notes / Textbooks: | - |
References: | . Mumford, L. (1961) The City in History. Harcourt, New York . . Bacon, E. (1976) Design of Cities. Penguin Books, New York. . Gallion, E. (1975) The Urban Pattern. D.Van Nostrand Co. New York. . Kostof, S. (2004) The City Shaped: Urban Patterns and Meanings Through History. Bullfinch Press, New York. . Benevolo, L. (1995) The European City. Blackwell Pub. Oxford , UK and Cambridge, Massachusetts, USA. . Ellin, N. (2007) Postmodern Urbanism: Revised Edition. Princeton Architectural Press, New York. . Hall, P. (2014) Cities of Tomorrow: An Intellectual History of Urban Planning and Design Since 1880, Fourth Edition. Wiley Blackwell, USA and UK. . Brenner, N. and Keil, R. (Editors) (2006) The Global Cities Reader (Urban Reader Series). Routledge Taylor&Francis Group, London and New York. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 2 | 26 |
Study Hours Out of Class | 12 | 6 | 72 |
Presentations / Seminar | 2 | 2 | 4 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 106 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |