Week |
Subject |
Related Preparation |
1) |
Introduction to the Course |
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2) |
Civil society, New Social Movements and New Civic Activism
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— Snow, D.A, Soule, S. A., and H. Kriesi (2004). Mapping the Terrain. In D. Snow, S. A. Soule and H. Kriesi (eds.), The Blackwell Companion to Social Movements. UK: Blackwell
— Youngs, R. (2017). Introduction. In R. Youngs (Ed.), Global civic activism in flux. Washington, DC: Carnegie Endowment for International Peace. Available at https://carnegieeurope.eu/2017/03/17/global-civic-activism-in-flux-pub-68301#intro
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3) |
Civic Cooperation: NGOs and New Activists
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— Glasius, M., and Ishkanian, A. (2015). Surreptitious symbiosis: Engagement between activists and NGOs. Voluntas, 26, 2620–2644.
— Zihnioğlu, Ö. (2018).” The Prospects of Civic Alliance: New Civic Activists Acting Together with Civil Society Organizations”, Voluntas. DOI: https://doi.org/10.1007/s11266-018-0032-9 |
4) |
Digital Activism
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— Diamond, L. (2010). ‘Liberation technology’, Journal of Democracy, 21 (3): 69-83.
— A. Breuer, T. Landman and D. Farquhar, (2015). ‘Social media and protest mobilization: evidence from the Tunisian revolution’, Democratization, 22(4): 764–792. |
5) |
New Civic Activism: Case Studies
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6) |
Activism and Protests
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— Leetaru, K. (30 May 2014). ‘Did the Arab spring really spark a wave of global protests?’, Foreign Policy.
— The Economist Intelligence Unit (2013). Rebels Without a Cause: What the Upsurge in Protest Movements Means for Global Politics, EIU Report.
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7) |
REVIEW BEFORE MIDTERM |
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8) |
Midterm Exam |
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9) |
Activism and Democracy
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— Maleki A.,and Hendriks, F. (2015). ‘The Relation Between Cultural Values and Models of Democracy: A Cross-National Study’, Democratization, 22(6): 981–1010.
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10) |
International Support for Civic Activism
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— Agg, C. (2006). Trends in Government Support for Non-Governmental Organizations: Is the “Golden Age” of the NGO Behind Us?, Civil Society and Social Movements Programme Paper Number 23, Geneva, United Nations Research Institute for Social Development.
— L. Whitehead, (2015). ‘International democracy promotion as political ideology: upsurge and retreat’, Journal of Political Ideologies, 20(1): 10–26.
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11) |
Right-wing Activism
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— Shapovalova , N. (2018). The Two Faces of Conservative Civil Society in Ukraine. In R. Youngs (Ed.), The Mobilization of Conservative Civil Society. Washington, DC: Carnegie Endowment for International Peace.
Youngs, R. (2017). Introduction. In R. Youngs (Ed.), The Mobilization of Conservative Civil Society. Washington, DC: Carnegie Endowment for International Peace. |
12) |
Presentations
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13) |
Presentations
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14) |
Overview |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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