BUSINESS ADMINISTRATION (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4545	Public Relations and Visuality	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor SİNEM İNCE
Course Lecturer(s):	Instructor SİNEM İNCE
Recommended Optional Program Components:	None
Course Objectives:	In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases.

Learning Outcomes

The students who have succeeded in this course;
Students will be able to analyse public relations target publics and relation between research skills and visual communication tools.
Students will be able to design a new visual world which works with research results.
Students will be able to learn relationship between imagination and script writing.
Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs.
Students will be able to define emotions and design the production.
Students will be able to begin to use technical equipment for the coordination of motor-skills.
Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs.
Students will be able to use camera, editing programmes and other visual media tools.
Students will be able to put the implementation steps of a visual production and create a strategy of visuality.

Course Content

In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is your target in visual productions? How can you find information?
2)	Writing, storyboard and first step to production
3)	Visual Production Overview Camera-graphics
4)	Visual Production Overview Lighting-Voice-Music
5)	Visual Production Overview Last Part - Editing
6)	How does Visual Production Process Work in PR?
7)	How Visual Productions works with PR? Image films with examples
8)	What is trailer? How can you product trailers? With examples
9)	How can you product corporate education films for companies?
10)	Public Relations in TV Programs - How to use visual PR activites in Tv Programs
11)	Video Productions and Media Relations
12)	Video News Releases
13)	Video News Releases with examples
14)	Review For The Final Exam

Sources

Course Notes / Textbooks:	Visual Communication: Images with Messages Paul Martin Lester 2013
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Application	3	% 10
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	13	39
Presentations / Seminar	2	6
Project	7	41
Homework Assignments	1	3
Midterms	1	3
Final	1	3
Total Workload		134

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical business management knowledge on business life.
2)	He/she uses business management function and applies and follows new management technics.
3)	He/she performs legal responsibilities of business, follows and applies legislation.
4)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
5)	He/she determines, analyses and solves problems that appear in vocational applications.
6)	He/she manages business finance, analyses business financial situation, and solves financial problems.
7)	He/she gains management skill by managing and enhanging human resource effectively in accordance with business aims.
8)	He/she can understand production and marketing functions as a whole, applies new production and marketing techniques.
9)	He/she calculates cost, makes entry, prepares and interprets financial statements.
10)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
11)	He/she follows and applies vocational current and economic developments in national and international area.	2