PHOTOGRAPHY AND VIDEO
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV2126	Word and Image	Spring	2	2	3	7

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Course Lecturer(s):	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Recommended Optional Program Components:	None
Course Objectives:	This is a hands-on design course where concepts and techniques of visual communication, the relationship between word and image will be introduced to the students. Objectives include building an understanding of the principles of design, a knowledge of design terminology, an awareness of design process, forming the concept and exploration of certain graphic design tools, building a creative relationship between word and image, establishing a positive learning and stimulating studio environment where creative work and self and group critiques can take place. The instructional methods of this course will include lectures, group discussions, individual critiques and creative work. Doing work on time, being ready to work in class, participation in discussion, critique and other public forms of participation are vital to the success of this class.

Learning Outcomes

The students who have succeeded in this course;
I. Visualize concepts.
II. Recognize typography principles and apply them to their work.
III. Enrich their visual vocabulary as well as design terminology
IV. Build an awareness of design process
V. Explore composition, components, and concepts in graphic design by combining word and image
VI. Experiment with creative ways of bringing word and image together
VII. Exhibit critical thinking skills in the formation of graphic design and draw a synthesis to the given design problem and media
VIII. Establish a positive, motivating and stimulating team member character
IX. Display succesful execution and presentation techniques with the use of various graphic design tools, media and computer technology.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course, syllabus review “What is Design” Lecture	“Jonathan Miller, Wall Typography” presentation “Michael Gondry” video screening
2)	“Old master and the pupil”	CW “Chopping the letters off” CW “Your Letter within the Alphabet” CW “Texture – Sound - Type Problem"
3)	“Pictograms” lecture “Folkloric Symbols” Review	P1 “A Simple Song” - from illustration to pictograms with typography - introduction CW "Circle/Square/Triangle"
4)	“WC signs” lecture	Sketches
5)	P1 Due	P2 “Magazine design” project (Adobe Indesign / Photoshop/ Illustrator
6)	“Legibility, Hierarchy and Initials” lecture “Kerning” lecture	CW “research & grid”
7)		CW grid CW first drafts
8)		Draft evaluation Screening “To Inform and Delight”
9)	P2 Due “101 Problem” Lecture Typographic posters presentation “light projections”	Final “Haiku” introduction CW research and concept
10)		Imaginary Forces Video I-II screening “Type: yesterday, today and tomorrow” lecture
11)		CW first drafts
12)	sketches	Individual critics
13)	Final sketches	Individual critics
14)

Sources

Course Notes / Textbooks:	Clair, Kate. Typographic Workbook. NY: John Wiley & Sons Inc., 1999. Spiekermann, Erik. Stop Stealing Sheep. CA: Adobe Press, 1993. Jean, Georges. Yazı, İnsanlığın Belleği, Yapı Kredi Yayınları, 2001. Scott McCloud. Understanding Comics. Perennial; Reprint edition, 1994. Print MAGAZINE, Communication Arts MAGAZINE Additional handouts will be given in class.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2)	Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3)	Ability to employ theoretical knowledge in the areas of the use of photography and video.
4)	Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5)	Ability in problem solving in relation to projects in photography and video.
6)	Ability to generate innovative responses to particular and novel requirements in photography and video.
7)	Understanding and appreciation of the roles and potentials of the image across visual culture
8)	Ability to communicate distinctively by means of photographic and video images.
9)	Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10)	Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11)	Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12)	Knowledge of and ability to make a significant contribution to the goals of public communication.
13)	Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14)	Gaining general knowledge about the points of intersection of communication, art and technology.