PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV2015 | Computer for Media Arts | Fall | 2 | 2 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. NAZLI EDA NOYAN CELAYİR |
Course Lecturer(s): |
Prof. Dr. NAZLI EDA NOYAN CELAYİR |
Recommended Optional Program Components: | Digital Image Processing |
Course Objectives: | This course introduces computer technology and certain software that the students will employ in order to implement their creative projects in various media and formats. |
The students who have succeeded in this course; 1. Demonstrate familiarity with the digital technology used. 2. Find effective solutions to technical problems. 3. Find effective technical solutions to aesthetic problems. 4. Gain proficiency in use of computer technology and culture. |
WEEK 1- Introduction, overview of the syllabus, review of the course content and expectations from the students WEEK 2- General Presentation about the computer technology for art and communication. History of Computers. Class activity: Present your interaction with computers. WEEK 3- Computer graphics: Hardware/software Class activity: Present your interaction with computers. P1: Scanogram/scanography WEEK 4- Computer graphics: Compression formats P1: Scanogram/scanography / Compositing an image- bitmap WEEK 5- Color system Models P2: Cinemagraph WEEK 6- Net art WEEK 7- Classwork:Vector-based graphics WEEK 8- Classwork:Vector-based graphics WEEK 9- Classwork:Vector-based graphics WEEK 10- Classwork: Moving image WEEK 11- Classwork: Moving image WEEK 12- Classwork: Moving image WEEK 13- Classwork: Moving image WEEK 14- Course Portfolio Presentations/ Blog |
Week | Subject | Related Preparation |
1) | Introduction,overview of the syllabus, review of the course content and expectations from the students | |
2) | General Presentation about the computer technology for art and communication.History of Computers. | Present your interaction with computers. |
3) | Hardware | P1: Scanogram/scanography: Show Me the Money |
4) | Software, Computer Generated Graphics: Bitmap & Vector | P2: Me, Myself, I in My Room |
5) | Cinemagraph/ Compression formats | P3:The Confessions’ Loop |
6) | Vector-based graphics/ Color System Models | P4: Animated portrait: Beauty and the Beast |
7) | Video | P5:Print to Motion |
9) | Net art and social media | P6: Something to click! |
10) | ||
11) | Moving image | P5: Film title |
12) | ||
13) | ||
14) | Course Portfolio Presentations |
Course Notes / Textbooks: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 3 | % 30 |
Midterms | 1 | % 20 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |