Week |
Subject |
Related Preparation |
1) |
Welcome and course overview. An introduction to the course |
|
2) |
Excellence Theory in Public Relations: Past, Present and Future |
Various reading related to the topics which had been given to the students previous class. |
3) |
Models of PR
Critics on two-way symmetrical model
|
Various reading related to the topics which had been given to the students previous class |
4) |
Symmetrical Communication: Excellent PR or a Strategy for Hegemony?
Antony Gramsci: Hegemony
|
Various reading related to the topics which had been given to the students previous class.
|
5) |
Activism/Social Movements
New way of Activism: Slaktivism
New Activism: 2020 Global Communication
Report of USC Annenberg Center for PR
|
New Activism: 2020 Global Communication Report of USC Annenberg Center for PR, this report needs to be read by the students in advanced. |
6) |
Lego/Shell-Greenpeace Case
TATE Modern/BP Liberate TATE |
Cases for Activist Power
Lego/Shell-Greenpeace Case
TATE Modern/BP
Liberate TATE
|
7) |
Mid-term |
All readings discussed in class must be studied |
8) |
Feminism (Meaning, History and Values)
Feminist Values in Public Relations
Women in Public Relations: Problems and Opportunities
|
Feminist Values in Public Relations
Women in Public Relations: Problems and Opportunities |
9) |
Societal Culture and Public Relations
Corporate Culture and Public Relations
The Relationship Between Culture and Public Relations
|
"Societal Culture and Public Relations"
"Corporate Culture and Public Relations"
|
10) |
Modernism, Postmodernism
Postmodernism in PR
|
"Postmodernity, Postmodernism and Public Relations"
"A Postmodern view of PR: Sign and Reality" |
11) |
Ethics Theories
Ethics in Public Relations |
"Public Relations Ethics: An Overview and Discussion of Issues fort he 21st Century"
"Ethics in Public Relations" |
12) |
Public Relations and Marketing Practices
The Relationship Between Public Relations and Marketing in Excellent Organizations
|
"Public Relations and Marketing Practices"
"The Relationship Between Public Relations and Marketing in Excellent Organizations" |
13) |
Democracy and Social Media: Role of Public Relations
|
|
14) |
Bütün dönemin konularının tekrar edilmesi ve final sınavı için bilgilendirme |
|
|
Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|