| Week |
Subject |
Related Preparation |
| 1) |
Welcome and course overview. An introduction to the course |
|
| 2) |
Excellence Theory in Public Relations: Past, Present and Future |
Various reading related to the topics which had been given to the students previous class. |
| 3) |
Models of PR
Critics on two-way symmetrical model
|
Various reading related to the topics which had been given to the students previous class |
| 4) |
Symmetrical Communication: Excellent PR or a Strategy for Hegemony?
Antony Gramsci: Hegemony
|
Various reading related to the topics which had been given to the students previous class.
|
| 5) |
Activism/Social Movements
New way of Activism: Slaktivism
New Activism: 2020 Global Communication
Report of USC Annenberg Center for PR
|
New Activism: 2020 Global Communication Report of USC Annenberg Center for PR, this report needs to be read by the students in advanced. |
| 6) |
Lego/Shell-Greenpeace Case
TATE Modern/BP Liberate TATE |
Cases for Activist Power
Lego/Shell-Greenpeace Case
TATE Modern/BP
Liberate TATE
|
| 7) |
Mid-term |
All readings discussed in class must be studied |
| 8) |
Feminism (Meaning, History and Values)
Feminist Values in Public Relations
Women in Public Relations: Problems and Opportunities
|
Feminist Values in Public Relations
Women in Public Relations: Problems and Opportunities |
| 9) |
Societal Culture and Public Relations
Corporate Culture and Public Relations
The Relationship Between Culture and Public Relations
|
"Societal Culture and Public Relations"
"Corporate Culture and Public Relations"
|
| 10) |
Modernism, Postmodernism
Postmodernism in PR
|
"Postmodernity, Postmodernism and Public Relations"
"A Postmodern view of PR: Sign and Reality" |
| 11) |
Ethics Theories
Ethics in Public Relations |
"Public Relations Ethics: An Overview and Discussion of Issues fort he 21st Century"
"Ethics in Public Relations" |
| 12) |
Public Relations and Marketing Practices
The Relationship Between Public Relations and Marketing in Excellent Organizations
|
"Public Relations and Marketing Practices"
"The Relationship Between Public Relations and Marketing in Excellent Organizations" |
| 13) |
Democracy and Social Media: Role of Public Relations
|
|
| 14) |
Bütün dönemin konularının tekrar edilmesi ve final sınavı için bilgilendirme |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media. |
3 |
| 2) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
4 |
| 3) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
4 |
| 4) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
4 |
| 5) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
3 |
| 6) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
4 |
| 7) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
4 |
| 8) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
3 |
| 9) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
2 |
| 10) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
3 |
| 11) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
3 |
| 12) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
5 |
| 13) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
4 |
| 14) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
