GEP1615 Perception ManagementBahçeşehir UniversityDegree Programs DENTAL PROSTHETICS TECHNOLOGY (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
DENTAL PROSTHETICS TECHNOLOGY (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP1615 Perception Management Fall
Spring
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: GE-Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Assist. Prof. NESLİHAN UYSAL
Recommended Optional Program Components: None
Course Objectives: Perception management is encountered in many areas of the business world today, but it is especially important for institutions. The goal of this course is to introduce perception management and its elements.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1.Gain insight on perception and cognition and action
2.Perception management and attitude change
3.Be able to discuss communication topics referencing psychological and sociological concepts regarding perception
4.Define persuasion and public relations, publicity and propaganda
5.Understand the public and analyze the audience
6 Analyze the relationship between perception management and media.
7.Define organizational perception management

Course Content

In the course; perception, action, persuasion definitions will be made, the relationship between image and perception, perception in communication, the basic rules of perception management, organizational management definition, organizational perception management, crisis and organizational perception management topics will be discussed.
Teaching methods and techniques used in the course are: lecture, group work, sample examination, problem solving, discussion, observation and use of digital resources.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is perception George Gerbner Model of Communication
2) The variety of senses Perception and cognition
3) Perception and action Persuasion
4) Stakeholders Target audience Communication types
5) Image and perception Relationship and communications
6) Slogan and message 3P Propaganda,Public Relations, Publicity
7) Fundamental rules of perception management
8) Midterm Week
9) Defining organizational management
10) Dimensions of Organizational Perception Management
11) Components of Organizational Perception Management
12) Organizational Perception Management Following Crisis Events
13) Organizational Perception Management During Evolving Controversies
14) Review for the final

Sources

Course Notes / Textbooks: It will be given by the lecturer
References: 1.Perception Management How to Manage Communication in Turkey, Ali Saydam, Remzi Kitabevi, 2013
2.Organisational Perception Management, Kimberly D. Elsbach, VitalSource Bookshelf, Taylor & Francis, 2014.
3.Perception: The Basics. Bence Nanay. Available from : Vital Source Bookshelf, Taylor & Francis, 2024.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 13 4 52
Homework Assignments 2 15 30
Midterms 1 2 2
Final 1 2 2
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) The basic structure of the human body, including head and neck region primarily forming organs and structures of systems to learn. 1
2) Laboratory equipment and materials used in dental prostheses have knowledge about. 1
3) The work carried out in the laboratories of dental prostheses and practical application can theoretically know. 1
4) Basic computer knowledge as well as to the profession learns to use the software and hardware. 1
5) Know the correct terminology for communication dentistry. 1
6) The structure of the masticatory system used in prosthetic and orthodontic treatment can produce fixed and removable prostheses and appliances. 1
7) Related to the use of dental laboratory equipment, maintenance and simple repairs when necessary. 1
8) Knows and applies the necessary hygiene rules to protect herself/himself and other employees from cross infection in the laboratory. 1
9) With dentists and other dental prosthetist can communicate effectively. 1
10) Ethical principles and professional values ​​embraced and apply them capable, professional liability, with the profession about the developments to follow and life-long learning and self-development as it champions, teamwork, within the team and provide services that communicate with people open to the dental prosthetist to be. 1
11) Dental prosthesis technology, and with it all kinds of dental development and innovation in attempts to follow and implement them, self-confidence, national and international level to be respected dental prosthetist. 1
12) To be a prosthetic technician with up-to-date equipment who can realize the theoretical professional skills as practical application 1
13) Dental prosthesis with theoretical and practical knowledge about technology as dental prosthetist its own or in a team can produce all kinds of prosthetic apparatus. 1
14) This service can open laboratory to produce its own as a profession in the public or private organization is able to perform. 1
15) In line with developments in dentistry, science and technology, taking advantage of all sorts of doctors wants prosthetic and orthodontic apparatus can produce on its own. 1
16) These appliances can repair the disorder. While these practices pay attention to universal values​​, ethical principles and responsibilities depend on the owner works as a dental prosthetist. 1