NMD4113 Political CommunicationBahçeşehir UniversityDegree Programs BUSINESS ADMINISTRATION (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
BUSINESS ADMINISTRATION (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD4113 Political Communication Spring
Fall
2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components: none
Course Objectives: This course starts from the basic concepts of political science and then aims to develop an understanding of how political actors, the public and the media interact in everyday politics and in times of crisis. It also brings an understanding of agenda-setting by exploring the interaction.

Learning Outcomes

The students who have succeeded in this course;
Students grasp the basic concepts of political science, understand agenda-setting and understand how political actors, the public and the media interact in everyday politics and in times of crisis.

Course Content

After analyzing the interaction theoretically, students will explore it on practical basis, by going out to the field. This fieldwork will most basically involve participant observation and in-depth interviews.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction none
2) What is political communication Perloff, 3-46
3) The study of political communication Perloff, 46-73
4) Media and political knowledge Perloff, 73-95
5) Contemporary political socialisation Perloff, 95-117
6) Agenda Setting Perloff, 119-136
7) Agenda building Perloff, 136-155
8) Framing Perloff, 155-180
9) Behind political news Perloff, 180-207
10) Unpacking political news Perloff, 207-233
11) Communication and the election campaign Perloff, 233-257
12) Communication and the election campaign Perloff, 257-316
13) Communication and the election campaign Perloff, 317-364
14) presentations none

Sources

Course Notes / Textbooks: Perloff, Richard (2014) The Dynamics of Political Communication: Media and Politics in a Digital Age. New York: Routledge
References: yok

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Field Work 1 % 50
Homework Assignments 1 % 20
Presentation 1 % 20
Total % 100
PERCENTAGE OF SEMESTER WORK % 100
PERCENTAGE OF FINAL WORK %
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Field Work 8 40
Study Hours Out of Class 14 28
Project 1 10
Homework Assignments 1 5
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) He/she applies theoretical business management knowledge on business life.
2) He/she uses business management function and applies and follows new management technics.
3) He/she performs legal responsibilities of business, follows and applies legislation.
4) He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
5) He/she determines, analyses and solves problems that appear in vocational applications.
6) He/she manages business finance, analyses business financial situation, and solves financial problems.
7) He/she gains management skill by managing and enhanging human resource effectively in accordance with business aims.
8) He/she can understand production and marketing functions as a whole, applies new production and marketing techniques.
9) He/she calculates cost, makes entry, prepares and interprets financial statements.
10) He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
11) He/she follows and applies vocational current and economic developments in national and international area. 2