BANKING AND INSURANCE MANAGEMENT (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD4113	Political Communication	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	none
Course Objectives:	This course starts from the basic concepts of political science and then aims to develop an understanding of how political actors, the public and the media interact in everyday politics and in times of crisis. It also brings an understanding of agenda-setting by exploring the interaction.

Learning Outcomes

The students who have succeeded in this course;
Students grasp the basic concepts of political science, understand agenda-setting and understand how political actors, the public and the media interact in everyday politics and in times of crisis.

Course Content

After analyzing the interaction theoretically, students will explore it on practical basis, by going out to the field. This fieldwork will most basically involve participant observation and in-depth interviews.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	none
2)	What is political communication	Perloff, 3-46
3)	The study of political communication	Perloff, 46-73
4)	Media and political knowledge	Perloff, 73-95
5)	Contemporary political socialisation	Perloff, 95-117
6)	Agenda Setting	Perloff, 119-136
7)	Agenda building	Perloff, 136-155
8)	Framing	Perloff, 155-180
9)	Behind political news	Perloff, 180-207
10)	Unpacking political news	Perloff, 207-233
11)	Communication and the election campaign	Perloff, 233-257
12)	Communication and the election campaign	Perloff, 257-316
13)	Communication and the election campaign	Perloff, 317-364
14)	presentations	none

Sources

Course Notes / Textbooks:	Perloff, Richard (2014) The Dynamics of Political Communication: Media and Politics in a Digital Age. New York: Routledge
References:	yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Field Work	1	% 50
Homework Assignments	1	% 20
Presentation	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Field Work	8	40
Study Hours Out of Class	14	28
Project	1	10
Homework Assignments	1	5
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business.
2)	To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector.
3)	To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector.
4)	To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly.
5)	To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively.
6)	To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions.
7)	To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met.
8)	To have the competency to carry out the accountancy related to banking and insurance.
9)	To have the competency to build effective customer relations and to have effective communication and persuasion skills.
10)	To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge.