BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| PHOTOGRAPHY AND VIDEO | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| POL4010 | Corporate Culture in a Globalized World | Spring Fall |
3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Assoc. Prof. ESRA ALBAYRAKOĞLU |
| Course Lecturer(s): |
Prof. Dr. YILMAZ ESMER |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course is designed to understand the measurement, examples and aspects of corporate culture. First, we will discuss dimensions, definitions and the significance of culture to illustrate a general framework. After setting out the stage for a general framework, we proceed to a detailed examination of the aspects of successful corporate culture and the corporate culture in Turkey. |
Learning Outcomes
|
The students who have succeeded in this course; The students who have succeeded in this course; I. Explain the definition and significance of culture; II. Illustrate examples of corporate culture from other countries; III. Discuss the aspects of successful corporate culture; IV. Grasp the corporate culture in Turkey; V. Possess the ability to measure corporate culture. |
Course Content
| Definitions and significance of culture, dimensions of culture, evolution from corporate to national culture, definition and measurement of corporate culture, examples of corporate culture from other countries, aspects of successful corporate culture, corporate culture in Turkey. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | An overview of culture: Definitions and significance of culture; culture as an independent variable (I) | |
| 2) | An overview of culture: Definitions and significance of culture; culture as an independent variable (II) | |
| 3) | Dimensions of culture; culture of a polity: Inglehart-Welzel World Cultural Map | |
| 4) | From corporate to national culture: The IBM project and Hofstede's theory based on IBM data | |
| 5) | How to define and measure corporate culture (I) | |
| 6) | How to define and measure corporate culture (II) | |
| 7) | REVIEW BEFORE MIDTERM | |
| 8) | Two success stories: Lufthansa and BMW | |
| 9) | How to build a successful corporate culture | |
| 10) | Corporate culture and performance: how and to what extent does corporate culture affect performance? | |
| 11) | Can culture change? | |
| 12) | Corporate culture in Turkey (I) | |
| 13) | Corporate culture in Turkey (II) | |
| 14) | Review |
Sources
| Course Notes / Textbooks: | Heskett, J. The Culture Cycle, New Jersey: FT Press, 2012. Hofstede, G., Hofstede, G. J. And M. Minkov, Cultures and Organizations, New York: McGraw Hill, 2010. Inglehart, R. and Welzel, C., Modernization, Cultural Change and Democracy, Cambridge: Cambridge U. Press, 2005. Sackmann, S. A., Success Factor: Corporate Culture, Bertelsmann Stiftung, 2006. |
| References: | Articles in Course Package |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 20 |
| Midterms | 1 | % 40 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 104 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 150 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. | |
| 2) | Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. | |
| 3) | Ability to employ theoretical knowledge in the areas of the use of photography and video. | |
| 4) | Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. | |
| 5) | Ability in problem solving in relation to projects in photography and video. | |
| 6) | Ability to generate innovative responses to particular and novel requirements in photography and video. | |
| 7) | Understanding and appreciation of the roles and potentials of the image across visual culture | |
| 8) | Ability to communicate distinctively by means of photographic and video images. | |
| 9) | Experience of image post-production processes and ability to develop creative outcomes through this knowledge. | |
| 10) | Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. | |
| 11) | Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. | |
| 12) | Knowledge of and ability to make a significant contribution to the goals of public communication. | |
| 13) | Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. | |
| 14) | Gaining general knowledge about the points of intersection of communication, art and technology. |