GEP0304 Music Business and Turkish Music IndustryBahçeşehir UniversityDegree Programs PHOTOGRAPHY AND VIDEOGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PHOTOGRAPHY AND VIDEO
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0304 Music Business and Turkish Music Industry Fall
Spring
3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Instructor CELAL ELDENİZ
Recommended Optional Program Components: None
Course Objectives: This course serves the student who is wishing to increase their knowledge of the basic business practices of the Turkish Music industry and the student who is considering further study of the music business. The course utilizes guest speakers from the music and entertainment industry with respect to career development. The course has a strong emphasis on practical applications of classroom knowledge to the music business environment.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course attendants will be informed about: Main Actors of the Music Industry, Recording, Producing, Legal Issues, Packaging, Digital Music Industry. The course focuses on skills necessary for beginning and maintaining a professional career in the music industry.

Course Content

Music Business and Turkish Music Industry is an introduction to the basic concepts of the business practices related to the music industry and actors in Turkish Music Industry .

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Main Actors in the Music Business Text
2) Music & Musicians Text
3) Music Recording & Record Business Text
4) Production of Music Text
5) Legal Issues & Packaging Text
6) Personal Manager & Booking Agent Text
7) Music Organizations, Festivals & Concert Promoters. Text
8) Digital Music Industry Text
9) Midterm
10) Music Societies Text
11) Music Publishers Text
12) Music TVs & Radios & Magazine… Text
13) Music Education Text
14) Music Shops, Distribution & Instrument Repair, Design Text

Sources

Course Notes / Textbooks:
References: Mike King (2009) Music Marketing: Press, Promotion, Distribution, and Retail. ISBN 978-0876390986

David Baskerville (2009) Music Business Handbook ISBN 978-1412976794

Shelly Field (2004) Career Opportunities In The Music Industry. ISBN 978-0816059966

Paul Allen (2011) Artist Management for the Music Business, Second Edition ISBN 978-0240815015

Mike King (2009) Music Marketing: Press, Promotion, Distribution, and Retail. ISBN 978-0876390986

David Baskerville (2009) Music Business Handbook ISBN 978-1412976794

Shelly Field (2004) Career Opportunities In The Music Industry. ISBN 978-0816059966

Paul Allen (2011) Artist Management for the Music Business, Second Edition ISBN 978-0240815015

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Homework Assignments 1 % 15
Project 1 % 10
Midterms 1 % 25
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Project 1 10 10
Homework Assignments 1 6 6
Midterms 1 12 12
Final 1 30 30
Total Workload 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2) Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3) Ability to employ theoretical knowledge in the areas of the use of photography and video.
4) Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5) Ability in problem solving in relation to projects in photography and video.
6) Ability to generate innovative responses to particular and novel requirements in photography and video.
7) Understanding and appreciation of the roles and potentials of the image across visual culture
8) Ability to communicate distinctively by means of photographic and video images.
9) Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10) Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11) Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12) Knowledge of and ability to make a significant contribution to the goals of public communication.
13) Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14) Gaining general knowledge about the points of intersection of communication, art and technology.