GEP0304 Music Business and Turkish Music IndustryBahçeşehir UniversityDegree Programs ECONOMICS AND FINANCEGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ECONOMICS AND FINANCE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0304 Music Business and Turkish Music Industry Spring 3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Instructor CELAL ELDENİZ
Recommended Optional Program Components: None
Course Objectives: This course serves the student who is wishing to increase their knowledge of the basic business practices of the Turkish Music industry and the student who is considering further study of the music business. The course utilizes guest speakers from the music and entertainment industry with respect to career development. The course has a strong emphasis on practical applications of classroom knowledge to the music business environment.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course attendants will be informed about: Main Actors of the Music Industry, Recording, Producing, Legal Issues, Packaging, Digital Music Industry. The course focuses on skills necessary for beginning and maintaining a professional career in the music industry.

Course Content

Music Business and Turkish Music Industry is an introduction to the basic concepts of the business practices related to the music industry and actors in Turkish Music Industry .

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Main Actors in the Music Business Text
2) Music & Musicians Text
3) Music Recording & Record Business Text
4) Production of Music Text
5) Legal Issues & Packaging Text
6) Personal Manager & Booking Agent Text
7) Music Organizations, Festivals & Concert Promoters. Text
8) Digital Music Industry Text
9) Midterm
10) Music Societies Text
11) Music Publishers Text
12) Music TVs & Radios & Magazine… Text
13) Music Education Text
14) Music Shops, Distribution & Instrument Repair, Design Text

Sources

Course Notes / Textbooks:
References: Mike King (2009) Music Marketing: Press, Promotion, Distribution, and Retail. ISBN 978-0876390986

David Baskerville (2009) Music Business Handbook ISBN 978-1412976794

Shelly Field (2004) Career Opportunities In The Music Industry. ISBN 978-0816059966

Paul Allen (2011) Artist Management for the Music Business, Second Edition ISBN 978-0240815015

Mike King (2009) Music Marketing: Press, Promotion, Distribution, and Retail. ISBN 978-0876390986

David Baskerville (2009) Music Business Handbook ISBN 978-1412976794

Shelly Field (2004) Career Opportunities In The Music Industry. ISBN 978-0816059966

Paul Allen (2011) Artist Management for the Music Business, Second Edition ISBN 978-0240815015

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Homework Assignments 1 % 15
Project 1 % 10
Midterms 1 % 25
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Project 1 10 10
Homework Assignments 1 6 6
Midterms 1 12 12
Final 1 30 30
Total Workload 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. 2
2) Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. 1
3) Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. 1
4) Analyze the interventions of politics to the economics and vice versa. 3
5) Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. 2
6) Understand current and new economic events and how the new approaches to the economics are formed and evaluating. 2
7) Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. 3
8) Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. 1
9) Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. 2
10) Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. 3