PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
TDS2014 | Diction and Effective Speaking | Spring Fall |
2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor FIRAT KARA |
Recommended Optional Program Components: | Archive |
Course Objectives: | With this course, students will gain competencies in effective speech |
The students who have succeeded in this course; 1.To use the correct breathing techniques 2.To use the organs of speech 3.Environment, and the people making speeches in accordance with 4.Body language, facial expressions and gestures to ensure personal development 5.Solutions to problems that may occur during a conversation 6.Prevent articulation disorders 7.Gain confidence when delivering presentations 8.Correct use of Turkish 9.Ability of the diversity of expression 10.The development of oral communication |
The art of diction, sound and importance of breathing, tone and sound bending |
Week | Subject | Related Preparation |
1) | Course Introduction | None |
2) | Communication concept and process | None |
3) | Types of communication | None |
4) | Basic concepts of speech and the elements that make up speech | None |
5) | Diction definition and properties | None |
6) | Speech errors and speech disorders | None |
7) | MIDTERM | None |
8) | Characteristics of speaker and listener, types of speech and basic principles of speech | None |
9) | Student presentations | None |
10) | Student presentations | None |
11) | Student presentations | None |
12) | Student presentations | None |
13) | Student presentations | None |
14) | Student presentations | None |
Course Notes / Textbooks: | Ahmet Akçay, Sami Baskın, Etkinliklerle Hafta Hafta Konuşma Eğitimi, Ankara, Anı Yayıncılık, 2017. Sağlık Çalışanları İçin Genel İletişim, ed. Nilay Gemlik, R.Özgür Çatar, Ankara, Nobel Kitabevi, 2019. |
References: | Yok |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 30 |
Midterms | 1 | % 20 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 1 | 1 |
Homework Assignments | 1 | 5 | 5 |
Quizzes | 1 | 1 | 1 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 66 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |