ARCHITECTURE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3644	Advertising and Popular Culture	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HANDE BİLSEL
Course Lecturer(s):	Dr. Öğr. Üyesi HANDE BİLSEL
Recommended Optional Program Components:	None
Course Objectives:	This course aims to teach students the evolution of popular culture in light of consumption sociology and advertising industry. Students will analyse the comparative discourses of advertising in various forms both historically, critically and also strategically. Students will also explore the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of people who both make and watch advertising, this insightful course enables students to make sense of advertising's powerful influence as both an economic force and an artistic form.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1. Explore historical, social and economic forces and dynamics that have shaped consumer culture in light of advertising and marketing communications;
2. Assess the various claims of different perspectives on advertising and understand how they challenge and complicate one another;
3. Explore a brief history of advertising within the framework of consumer culture theory;
5.Develop understanding in analysing advertisements in terms of form, semiotics and ideology;
6. Breakdown the advertising audience through the use of fragmentation, segmentation and distinction;
7. Learn about the functioning and organizational structure of advertising agencies;
8. Explore the role of 'creativity' and art in making of advertising;
9.Explore different facets of consumer society by analysing consumer empowerment, engagement, interpretation and resistance;
10. Utilize the ways to present student's own research and debate.

Course Content

From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of people who both make and watch advertising, this insightful course enables students to make sense of advertising's powerful influence as both an economic force and an artistic form.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation
2)	Why study advertising? Discussion of the various reasons why advertising matters in shaping of society and consumption
3)	The history of advertising: Contexts, transformations and continuity
4)	Analysing advertisements: Form, semiotics and ideology
5)	Advertising, capitalism and ideology Consumer society and the magic system Selling capitalism
6)	Advertising commodities and commodity fetishism The life cycle of the commodit
7)	Midterm
8)	Audiences for sale: Quantification, segmentation and personalization Conspicuous consumption From nishification to personalization
9)	Advertising agencies: Organization, agency and internal conflict Agency as form of chaos
10)	Advertising as art: From creativity to critique Advertising changing the world The stakes of advertising as ar
11)	Assignment topic presentations
12)	Empowering consumers: Engagement, interpretation and resistance What does the audience get from advertising? Active audiences online Activist resistance to advertising
13)	The politics of advertising: Capitalism, resistance and liberalism The power of advertising
14)	Chapter reviews and total wrap up

Sources

Course Notes / Textbooks:	Nicholas Holm, Advertising and Consumer Society: A critical Introduction (2017), Palgrave,London.
References:	Other required readings will be uploaded to students via Itslearning. Diğer gerekli okumalar Itslearning üzerinden yüklenecektir.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	6	84
Midterms	1	3	3
Final	1	3	3
Total Workload			129

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Using the theoretical/conceptual and practical knowledge acquired for architectural design, design activities and research.
2)	Identifying, defining and effectively discussing aesthetic, functional and structural requirements for solving design problems using critical thinking methods.
3)	Being aware of the diversity of social patterns and user needs, values and behavioral norms, which are important inputs in the formation of the built environment, at local, regional, national and international scales.
4)	Gaining knowledge and skills about architectural design methods that are focused on people and society, sensitive to natural and built environment in the field of architecture.
5)	Gaining skills to understand the relationship between architecture and other disciplines, to be able to cooperate, to develop comprehensive projects; to take responsibility in independent studies and group work.
6)	Giving importance to the protection of natural and cultural values in the design of the built environment by being aware of the responsibilities in terms of human rights and social interests.
7)	Giving importance to sustainability in the solution of design problems and the use of natural and artificial resources by considering the social, cultural and environmental issues of architecture.
8)	Being able to convey and communicate all kinds of conceptual and practical thoughts related to the field of architecture by using written, verbal and visual media and information technologies.
9)	Gaining the ability to understand and use technical information about building technology such as structural systems, building materials, building service systems, construction systems, life safety.
10)	Being aware of legal and ethical responsibilities in design and application processes.