BUSINESS ADMINISTRATION (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD3114 | Media Economics | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | |
Course Coordinator : | Dr. Öğr. Üyesi SİNAN AŞÇI |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims to introduce key concepts in the discipline of economics and its connection to the media. This course explores the determining factors in the production, distribution and consumption processes in the media field, and understand the relations of production in media sector in relation to the economic relations at work. |
The students who have succeeded in this course; The students will be able to understand and critically think about the key concepts of media economics, and will evaluate the determining factors regarding the production and distribution in media. |
This course aims to introduce key concepts in the discipline of economics and its connection to the media. This course explores the determining factors in the production, distribution and consumption processes in the media field, and understand the relations of production in media sector in relation to the economic relations at work. |
Week | Subject | Related Preparation |
1) | Critical media theories | |
1) | Introduction and Overview of the Course | |
2) | Elaboration of the Main Subject | |
3) | Elaboration of the Main Subject (continued) | |
4) | Further Discussion on the Main Subject | |
5) | Critical Perspectives on the Main Subject | |
6) | Critical media theories | |
7) | Elaboration of the Subtopic # 1 | |
8) | Elaboration of the Subtopic # 1 (continued) | |
9) | Further Discussion on the Subtopic # 1 | |
10) | Critical Perspectives on the Subtopic # 1 | |
11) | Critical Perspectives on the Subtopic # 2 | |
12) | Elaboration of the Subtopic # 2 | |
13) | Further Discussion on the Subtopic # 1 | |
14) | Further Discussion on the Subtopic # 2 |
Course Notes / Textbooks: | To be made available by instructor... |
References: | - |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 15 |
Midterms | 2 | % 50 |
Final | 1 | % 35 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 65 | |
PERCENTAGE OF FINAL WORK | % 35 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 4 | 56 |
Project | 1 | 20 | 20 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 124 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical business management knowledge on business life. | |
2) | He/she uses business management function and applies and follows new management technics. | |
3) | He/she performs legal responsibilities of business, follows and applies legislation. | |
4) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
5) | He/she determines, analyses and solves problems that appear in vocational applications. | |
6) | He/she manages business finance, analyses business financial situation, and solves financial problems. | |
7) | He/she gains management skill by managing and enhanging human resource effectively in accordance with business aims. | |
8) | He/she can understand production and marketing functions as a whole, applies new production and marketing techniques. | |
9) | He/she calculates cost, makes entry, prepares and interprets financial statements. | |
10) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
11) | He/she follows and applies vocational current and economic developments in national and international area. | 2 |