NMD3114 Media EconomicsBahçeşehir UniversityDegree Programs ECONOMICSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ECONOMICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD3114 Media Economics Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator : Dr. Öğr. Üyesi SİNAN AŞÇI
Recommended Optional Program Components: None
Course Objectives: This course aims to introduce key concepts in the discipline of economics and its connection to the media. This course explores the determining factors in the production, distribution and consumption processes in the media field, and understand the relations of production in media sector in relation to the economic relations at work.

Learning Outcomes

The students who have succeeded in this course;
The students will be able to understand and critically think about the key concepts of media economics, and will evaluate the determining factors regarding the production and distribution in media.

Course Content

This course aims to introduce key concepts in the discipline of economics and its connection to the media. This course explores the determining factors in the production, distribution and consumption processes in the media field, and understand the relations of production in media sector in relation to the economic relations at work.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Critical media theories
1) Introduction and Overview of the Course
2) Elaboration of the Main Subject
3) Elaboration of the Main Subject (continued)
4) Further Discussion on the Main Subject
5) Critical Perspectives on the Main Subject
6) Critical media theories
7) Elaboration of the Subtopic # 1
8) Elaboration of the Subtopic # 1 (continued)
9) Further Discussion on the Subtopic # 1
10) Critical Perspectives on the Subtopic # 1
11) Critical Perspectives on the Subtopic # 2
12) Elaboration of the Subtopic # 2
13) Further Discussion on the Subtopic # 1
14) Further Discussion on the Subtopic # 2

Sources

Course Notes / Textbooks: To be made available by instructor...
References: -

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 15
Midterms 2 % 50
Final 1 % 35
Total % 100
PERCENTAGE OF SEMESTER WORK % 65
PERCENTAGE OF FINAL WORK % 35
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 4 56
Project 1 20 20
Midterms 1 3 3
Final 1 3 3
Total Workload 124

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) As a world citizen, she is aware of global economic, political, social and ecological developments and trends. 
2) He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning.
3) Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. 
4) Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. 
5) Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions.
6) Comprehends new ways of doing business using digital technologies. and new market structures. 
7) Takes critical approach to economic and social problems and develops analytical solutions.
8) Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods.
9) In the works he/she contributes, observes individual and social welfare together and with an ethical perspective.  
10) Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. 
11) Generates original and innovative ideas in the works she/he contributes as part of a team.