COMMUNICATION AND DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3202	Media Critics	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	None.
Course Objectives:	This course aims to raise awareness of bias and ideology in the media that surround us daily. The course does not promote a particular political viewpoint, but challenges you to engage media critically, thereby becoming better informed citizens.

Learning Outcomes

The students who have succeeded in this course;
- gain the ability to analyze news on different media platforms,
- gain the ability to evaluate all components of the news; sentence structures, word selection, titles, photos,
- are able to evaluate the effects of the media with a critical perspective.

Course Content

This course develops critical thinking on journalism and news media. Within the scope of the course, topics that will help students to critically approach the media will be examined in the light of colonialism, postcolonialism, ideology, gender, ways of seeing and many other theories.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	Approaching media criticism: Reflections on motives, materials and methods
3)	Manufacturing Consent: How free is our freedom of speech and press?
4)	Being critical consumers of the news
5)	Way of seeing
6)	Discussion: Black Mirror
7)	Discourse analysis as ideology analysis
8)	Midterm
9)	Gender, race and media representation
10)	Post-colonial critic: Post-colonial theory
11)	Douglas Kellner: Reflections on Modernity and Postmodernity in McLuhan and Baudrillard
12)	Approaches to visual communication media criticism and their application to TV genres
13)	2 examples of media bias
14)	Evaluation of the term before final exam

Sources

Course Notes / Textbooks:	1) Gender, Race, and Class in Media : A Critical Reader / editors, Gail Dines, Wheelock College, Jean M. Humez, University of Massachusetts, Boston. 2) Stokes, Jane (2003) How to do Media and Cultural Studies. London: Sage.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	6	84
Midterms	1	2	2
Final	1	2	2
Total Workload			127

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Create design oriented application for the visual communication design field.
2)	Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field.
3)	Qualify in design directing through analysis and design processes.
4)	Display creative thinking, approach and production process skills.
5)	Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually.
6)	Identify complementary design solutions in the visual field in order to solve communication problems.
7)	Perform necessary operational skills in order to finalize products in the visual communication design field.
8)	Evaluate recent design trends and the evolving aesthetic perspectives.
9)	Use recent design softwares that coincide with the developing information technologies and communication channels.
10)	Interpret theoretical, historical and intellectual roots of the visual communication design field.
11)	Perform necessary time management in order to complete a visual communication design project.
12)	Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project.
13)	Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work.
14)	Develop academical, intellectual and critical point of view for global, local and individual visual communication design works.	3