Week |
Subject |
Related Preparation |
1) |
Welcome! Course / Student Introductions
Review of syllabus and course requirements; textbook and assignments |
Ders izlencesi |
2) |
Introduction to marketing concept : its relevance in Turkish educational system, marketing structures and systems |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
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3) |
Environmental Scanning and marketing opportunity analysis |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
4) |
Marketing information system : marketing research, marketing
planning |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
5) |
Promotion decision : communication process; promotion
strategies (in relation to education) |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
6) |
Performance and control: marketing audit |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
7) |
Notion of quality and effectiveness, quality and accountability, quality standards and systems in educational improvement |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
8) |
Theories and concepts of relationship marketing |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
9) |
Marketing of education services |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
10) |
Role of marketing research in decision-making. |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
11) |
Analyze the marketing system, study the characteristics of
consumer behavior, and define market segmentation and target
markets in context of external and internal customer |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
12) |
Positioning |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
13) |
Brand management |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
14) |
Pricing stratejy |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall. |
Course Notes / Textbooks: |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
Kotler, P. & Keller, K. (2011). Framework for Marketing Management (5th Ed.). Prentice Hall.
Marshall, G. & Johnston, M. (2009). Marketing Management. McGraw-Hill/Irwin. |
References: |
Kotler, P. & Armstrong, G. (2009). Principles of Marketing. Prentice Hall.
Kotler, P. & Keller, K. (2011). Framework for Marketing Management (5th Ed.). Prentice Hall.
Marshall, G. & Johnston, M. (2009). Marketing Management. McGraw-Hill/Irwin. |
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Program Outcomes |
Level of Contribution |
1) |
To improve fundamental computer knowledge, to encourage students using office and package programs. |
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2) |
Ability to have and use of fundamental mathematics knowledge and skills the usage of relevant materials. |
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3) |
Ability to recognize general structures of machine equipments and the features of shaping |
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4) |
Ability to grasp manufacturing processes and cutting tool materials, materials, statics, mechanics and fluid science fundemantal knowledge. |
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5) |
Ability to draw assembly and auxilary devices as well as to draw whole or details of a system. |
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6) |
Ability to have a knowledge of fundemantal manufacturing process such as turning, milling, punching,grinding and welding techniques and to have a self esteem in order to work behind the bench. |
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7) |
Ability to do computer aided design and write program on digital benches. |
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8) |
Ability to prepare project report, follow up project process and implement projects. |
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9) |
ability to learn the areas of usage of electronic circuit components. Ability to grasp and write programs for micro controllers and for their components. Ability to design relevant circuits. |
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10) |
Ability to understand the electric motors principles and AC-DC analysis |
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11) |
Ability to gain a dominaion on visual programming |
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12) |
Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers. |
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