PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
EAP5105 | World Educational Systems | Spring Fall |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. SEDA SARAÇ |
Course Lecturer(s): |
Assoc. Prof. SEDA SARAÇ Dr. BETÜL TARHAN ALKAN Dr. Öğr. Üyesi SABİHA DULAY |
Recommended Optional Program Components: | None |
Course Objectives: | The purpose of the course is to give an overview of educational systems of Turkish and EU countries through a comparative method. |
The students who have succeeded in this course; 1. Evaluating Turkish Educational System from different perspectives 2. Explaining different dimensions of European Education 3. Comparing Turkish and European Educational Systems 4. Developing recommendations for Turkish Educational System |
Week 1. Course description and introduction to Turkish educational system Week 2. Turkish educational system: Purpose, structure and problems Week 3. Turkish educational system: Problems and Statistics Week 4. Analyzing Statistics Week 5. Quiz Week 6. Comparing educational systems: Luxemburg and Finland Week 7. Comparing educational systems: Germany and France Week 8. Comparing educational systems: England and Italy Week 9. Quiz Week 10. Comparing educational systems: USA and Canada Week 11. Comparing educational systems: Japan and South Korea Week 12. Mid Term Week 13. Teacher Training in Turkey and EU Countries Week 14. Educational Finance in Turkey and EU Countries |
Week | Subject | Related Preparation |
1) | Course description and introduction to Turkish educational system | |
2) | Turkish educational system: Purpose, structure and problems | |
3) | Turkish educational system: Problems and Statistics | |
4) | Analyzing Statistics (Countries and OECD) | |
5) | Quiz 1 | |
6) | Comparing educational systems: Luxemburg and Finland | |
7) | Comparing educational systems: Germany and France | |
8) | Comparing educational systems: England and Italy | |
9) | Quiz 2 | |
10) | Comparing educational systems: USA and Canada | |
11) | Comparing educational systems: Japan and South Korea | |
12) | Mid Term | |
13) | Teacher Training in Turkey and EU Countries | |
14) | Educational Finance in Turkey and EU Countries |
Course Notes / Textbooks: | Balcı, A. (2007). Karşılaştırmalı eğitim sistemleri. Ankara: Pegem A. Erginer, A. (2006). Avrupa Birliği eğitim sistemleri. Ankara: Pegem A. |
References: | EURYDICE (2009). Education in europe network web site. http://eacea.ec.europa.eu/education/eurydice/index_en.php EURYBASE (2009). The database on education systems in Europe. http:// earged.meb.gov.tr/urn/tr/pdf/ilkogretim.pdf EURYDICE (2011). National Education System and Policies http://eacea.ec.europa.eu/education/eurydice/eurybase_en.php#turkey EURYDICE (2010). Türk Eğitim Sisteminin Örgütlenmesi 2009/2010. http://eacea.ec.europa.eu/education/eurydice/documents/eurybase/eurybase_full_reports/TR_TR.pdf EURYDICE (2010). Avrupa'da Eğitim ve Öğretim Sistemlerinin Yapısı: Türkiye. http://eacea.ec.europa.eu/education/eurydice/documents/eurybase/structures/041_TR_TR.pdf MEB (2008). MEB Dış İlişkiler Dairesi Belgeleri . http://digm.meb.gov.tr/Belgeler.html MEB (2008). Milli Eğitim İstatistikleri 2006-2007. http://sgb.meb.gov.tr/istatistik/meb_istatistikleri_orgun_egitim_2006_2007.pdf. MEB (2008). Milli Eğitim İstatistikleri 2007-2008. http://sgb.meb.gov.tr/istatistik/meb_istatistikleri_orgun_egitim_2007_2008.pdf MEB (2009). Milli Eğitim İstatistikleri 2009-2010. http://sgb.meb.gov.tr/istatistik/ meb_istatistikleri_orgun_egitim_2009_2010.pdf OECD (2008). Education at a Glance 2008. www.oecd.org/publishing/corrigenda. YÖK (Yükseköğretim Kurulu) (2007). Öğretmen yetiştirme ve eğitim fakülteleri raporu, Ankara:YÖK. UNESCO (2001). The Turkish Education System and Developments in Education. http://www.ibe.unesco.org/International/ICE/natrap/Turkey.pdf |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Quizzes | 2 | % 15 |
Homework Assignments | 2 | % 10 |
Presentation | 1 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 15 |
Final | 1 | % 20 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |