Week |
Subject |
Related Preparation |
1) |
Introduction to the course and assignments |
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2) |
Opening discussion of Early Christianity |
chapter 6 The Roman Empire |
3) |
Role of Germanic People, Development of the Christian Church, Byzantine Empire, Rise of Islam. |
Chapter 7 The Passing of the Roman World and the Emergence of Medieval Civilization |
4) |
Carolingians, Lords and Vassals, Byzantine civilization, Slavic people. |
Chapter 8 European Civilization in the Early Middle Ages 750-1000 |
5) |
Land and People in the Middle Ages (Peasantry and the rise of Trade cities). Intellectual and Artistic world (Universities, Architecture, Literature) |
ch.9 The Recovery and Growth of European Society in the High Middle Ages |
6) |
Rise of European Kingdoms, Recovery and Reform of Catholic Church, Crusades. |
ch.10 The Rise of Kingdoms and the Growth of Church Power. |
7) |
Black Death and Social Crisis, Hundred Year's War, Culture and Society in an age of adversity. |
ch.11 The Late Middle Ages: Crisis and Disintegration in the Fourteenth Century. |
8) |
The Italian Renaissance, the New Statecraft, Renaissance in the rest of Europe. |
ch.12 Recovery and Rebirth: The Renaissance |
9) |
MIDTERM |
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10) |
The Reformation in Germany and Spread to the rest of Europe.
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ch.13 Reformation and Religious Warfare in the Sixteenth Century
Submission of first homework assignment |
11) |
The Portuguese and Spanish Empires, development of World Trade, European Expansion. |
ch.14 Europe and the World: New Encounters 1500-1800. |
12) |
Social crises, Absolutism in Western and Eastern Europe, Flourishing European Culture. |
ch.15 State Building and the Search for Order in the Seventeen Century |
13) |
Revolution in Astronomy, Medicine. Spread of Rationalism and Scientific Knowledge. |
ch.16 The Scientific Revolution and the Emergence of Modern Science |
14) |
The Enlightenment, Philosophers and their Ideas, Impact on Culture, Religion, Criminology, etc.
Economic expansion and social changes. Absolutism revisited. The new social order of the 18th century. |
ch.17 Eighteenth Century: The Age of Enlightenment
ch.18 Eighteenth Century 2: European States, International Wars and Social Change |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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