PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM4104 | Organizational Behavior for Engineers | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi CİHANGİR GÜMÜŞTAŞ |
Recommended Optional Program Components: | N/A |
Course Objectives: | This course covers the foundation for the study and application of behaviour in organisations. The goal for the course for participants is to be aware of organisational behaviour and its importance for organisational performance; and developing students' managerial skills. Attention is given to the three levels of organisational behaviour: individual, groups and organisations. |
The students who have succeeded in this course; After completing this course students will be able to: I- Have knowledge about basic organizational behavior concepts. II-Identify and compare the effects of individual, group and organizational factors on productivity and employee attitudes. III- Understand how organizations work and why people behave as they do in work settings. IV- Learn the basic motivation theories and their application on workplace V-Understand effects of culture and leadership on organizations and employee behavior VI- Have knowledge about positive and negative effects of power and politics on organizational process. VII- Identify basic factors that affect group and team behavior. VIII- Learn how to manage inner organizational conflicts successfully |
During the course attention is given to the three levels of organisational behaviour: individual, groups and organisations. Topics that will be covered in the course for individual and group levels are individual behavior, personality and perceptions; motivation, decision making and creativity; ethics, workplace emotions and employee attitudes; team dynamics and communication. For the organizational level organizational leadership, change, culture, power and politics will be explained. |
Week | Subject | Related Preparation |
1) | Introduction to field of organizational behavior | N/A |
2) | Individual behavior, personality, values and learning | Tesxtbooks and presentations |
3) | Workplace emotions, attitudes and ethics | Textbooks and presentations |
4) | Motivation theories and Applied Motivation Practices | Text books and presentations |
5) | Motivation Theories & Applied Motivation Practices | Textbooks and presentations |
6) | Positive organisational behavior and Work-life balance | Textbooks and presentations |
7) | Decision-making, Perception and Creativity | Textbooks and presentations |
8) | Group Behavior, Team Dynamics and Communication | Textbooks and presentations |
9) | Organizational power and politics | Textbooks and presentations |
10) | Conflict and negotiation in the workplace | Textbooks and presentations |
11) | Leadership | Textbooks and presentations |
12) | Leadership | Textbooks and presentations |
13) | Organizational culture | Textbooks and presentations |
14) | General Review | N/A |
Course Notes / Textbooks: | 1. Organizational Behavior (2015) by Robbins & Judge, Prentice Hall. 2. Organizational Behavior (2015) by Steven L. McShane and Mary Ann Von Glinow, McGraw Hill 3. Organizational Behavior 12th ed. (2011), by Fred Luthans, McGraw Hill 4. Organizational Behavior, (2017) by Jason A. Colquitt, J. A. LePine, M. J. Wesson, McGraw Hill Education |
References: | Yok- N/A |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 7 | % 35 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 70 |
Quizzes | 11 | 21 |
Midterms | 6 | 15 |
Final | 1 | 3 |
Total Workload | 151 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |