| Week |
Subject |
Related Preparation |
| 1) |
Introduction and Main Definitions |
|
| 2) |
The History of Marketing and the Change of the Marketing Concept |
|
| 3) |
The Definiton of Customer and Understanding the Consumer |
|
| 4) |
Marketing Information System and Market Research |
|
| 5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
|
| 6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
| 7) |
Marketing Environment and Marketing Mix |
|
| 8) |
Product Management and New Product Development |
|
| 9) |
Pricing Strategy and Discount Politics |
|
| 10) |
Distribution and Logistics Decisions |
|
| 11) |
Integrated Marketing Communication and Promotion Methods |
|
| 12) |
Advertising and Public Relations |
|
| 13) |
Personal Sales Management and Sales Promotions |
|
| 14) |
Internet, Social Media and Digital Marketing |
|
| 15) |
Preparation for Final Exam |
|
| 16) |
Final Exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. |
|
| 2) |
Have the knowledge of legal methodology and methods of comment. |
|
| 3) |
Comment the modern legal gains with the historical knowledge. |
|
| 4) |
Have the knowledge of philosophical currents of thought which are the bases of legal rules. |
|
| 5) |
Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. |
|
| 6) |
Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. |
|
| 7) |
Use at least one foreign language as scientific language. |
|
| 8) |
Have the knowledge of the political and juridical foundation of the state. |
|
| 9) |
Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. |
|
| 10) |
Have the ability to resolve the disagreements which can violate the social order in national or international level. |
|
| 11) |
Have the ability to prevent the juridical disagreements between individuals. |
|
| 12) |
Have the knowledge of international and comparative law systems. |
|
| 13) |
Have the knowledge of the construction and the conduct of the national and international commercial relations. |
|
| 14) |
Use Turkish in an efficient way both verbal and written. |
|
| 15) |
Have the professional and ethical responsibility. |
|
| 16) |
Have the knowledge on the European Union’s legislation and institutions. |
|
| 17) |
Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. |
|
| 18) |
Have the knowledge of the operation of the national and the international judicial bodies. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
