| Week |
Subject |
Related Preparation |
| 1) |
Introduction and Main Definitions |
|
| 2) |
The History of Marketing and the Change of the Marketing Concept |
|
| 3) |
The Definiton of Customer and Understanding the Consumer |
|
| 4) |
Marketing Information System and Market Research |
|
| 5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
|
| 6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
| 7) |
Marketing Environment and Marketing Mix |
|
| 8) |
Product Management and New Product Development |
|
| 9) |
Pricing Strategy and Discount Politics |
|
| 10) |
Distribution and Logistics Decisions |
|
| 11) |
Integrated Marketing Communication and Promotion Methods |
|
| 12) |
Advertising and Public Relations |
|
| 13) |
Personal Sales Management and Sales Promotions |
|
| 14) |
Internet, Social Media and Digital Marketing |
|
| 15) |
Preparation for Final Exam |
|
| 16) |
Final Exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Build up a body of knowledge in mathematics, science and engineering subjects; use theoretical and applied information in these areas to model and solve engineering problems. |
|
| 2) |
identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. |
|
| 3) |
Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) |
|
| 4) |
Devise, select, and use modern techniques and tools needed for engineering management practice; employ information technologies effectively. |
|
| 5) |
Design and conduct experiments, collect data, analyze and interpret results for investigating engineering management problems. |
|
| 6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. |
|
| 7) |
Demonstrate effective communication skills in both oral and written English and Turkish. |
|
| 8) |
Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. |
|
| 9) |
Develop an awareness of professional and ethical responsibility. |
|
| 10) |
Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
|
| 11) |
Know contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. |
|
| 12) |
Develop effective and efficient managerial skills. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
