| Week |
Subject |
Related Preparation |
| 1) |
Introduction and Main Definitions |
|
| 2) |
The History of Marketing and the Change of the Marketing Concept |
|
| 3) |
The Definiton of Customer and Understanding the Consumer |
|
| 4) |
Marketing Information System and Market Research |
|
| 5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
|
| 6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
| 7) |
Marketing Environment and Marketing Mix |
|
| 8) |
Product Management and New Product Development |
|
| 9) |
Pricing Strategy and Discount Politics |
|
| 10) |
Distribution and Logistics Decisions |
|
| 11) |
Integrated Marketing Communication and Promotion Methods |
|
| 12) |
Advertising and Public Relations |
|
| 13) |
Personal Sales Management and Sales Promotions |
|
| 14) |
Internet, Social Media and Digital Marketing |
|
| 15) |
Preparation for Final Exam |
|
| 16) |
Final Exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Build up a body of knowledge in mathematics, science and industrial engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems. |
|
| 2) |
Identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. |
|
| 3) |
Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. The ability to apply modern design methods to meet this objective. |
|
| 4) |
Devise, select, and use modern techniques and tools needed for solving complex problems in industrial engineering practice; employ information technologies effectively. |
|
| 5) |
Design and conduct experiments, collect data, analyze and interpret results for investigating the complex problems specific to industrial engineering. |
|
| 6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. |
|
| 7) |
Demonstrate effective communication skills in both oral and written English and Turkish. Writing and understanding reports, preparing design and production reports, making effective presentations, giving and receiving clear and understandable instructions. |
|
| 8) |
Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. |
|
| 9) |
Develop an awareness of professional and ethical responsibility, and behaving accordingly. Information about the standards used in engineering applications. |
|
| 10) |
Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
|
| 11) |
Know contemporary issues and the global and societal effects of modern age engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. |
|
| 12) |
Develop effective and efficient managerial skills. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
