PHOTOGRAPHY AND VIDEO
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM3003	Marketing Analytics	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU
Recommended Optional Program Components:	None
Course Objectives:	Explaining the principles of the Marketing, one of the main functions in the companies and describing the modern marketing methods.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course the students will obtain the main principles of marketing and they will gain indepth knowledge about consumer behaviour and promotion campaign planning

Course Content

Main Definitions, Market Research, Consumer Behaviour, Marketing Mix, Promotion Planning

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Main Definitions
2)	The History of Marketing and the Change of the Marketing Concept
3)	The Definiton of Customer and Understanding the Consumer
4)	Marketing Information System and Market Research
5)	The Organization of the Marketing Department in the Corporations and the Relationships with other Departments
6)	Strategic Marketing Planning and Preparation of the Marketing Plan
7)	Marketing Environment and Marketing Mix
8)	Product Management and New Product Development
9)	Pricing Strategy and Discount Politics
10)	Distribution and Logistics Decisions
11)	Integrated Marketing Communication and Promotion Methods
12)	Advertising and Public Relations
13)	Personal Sales Management and Sales Promotions
14)	Internet, Social Media and Digital Marketing
15)	Preparation for Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Principles of Marketing - Philip Kotler - Pearson - 13th Ed.
References:	Aylık ve haftalık Ekonomi Dergileri - Monthly and Weekly Economy Magazines

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Homework Assignments	1	% 30
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	15	3	45
Homework Assignments	4	15	60
Midterms	1	2	2
Final	1	2	2
Total Workload			109

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2)	Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3)	Ability to employ theoretical knowledge in the areas of the use of photography and video.
4)	Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5)	Ability in problem solving in relation to projects in photography and video.
6)	Ability to generate innovative responses to particular and novel requirements in photography and video.
7)	Understanding and appreciation of the roles and potentials of the image across visual culture
8)	Ability to communicate distinctively by means of photographic and video images.
9)	Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10)	Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11)	Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12)	Knowledge of and ability to make a significant contribution to the goals of public communication.
13)	Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14)	Gaining general knowledge about the points of intersection of communication, art and technology.