| Week |
Subject |
Related Preparation |
| 1) |
Introduction and Main Definitions |
|
| 2) |
The History of Marketing and the Change of the Marketing Concept |
|
| 3) |
The Definiton of Customer and Understanding the Consumer |
|
| 4) |
Marketing Information System and Market Research |
|
| 5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
|
| 6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
| 7) |
Marketing Environment and Marketing Mix |
|
| 8) |
Product Management and New Product Development |
|
| 9) |
Pricing Strategy and Discount Politics |
|
| 10) |
Distribution and Logistics Decisions |
|
| 11) |
Integrated Marketing Communication and Promotion Methods |
|
| 12) |
Advertising and Public Relations |
|
| 13) |
Personal Sales Management and Sales Promotions |
|
| 14) |
Internet, Social Media and Digital Marketing |
|
| 15) |
Preparation for Final Exam |
|
| 16) |
Final Exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
As a world citizen, she is aware of global economic, political, social and ecological developments and trends. |
|
| 2) |
He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. |
|
| 3) |
Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. |
|
| 4) |
Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. |
|
| 5) |
Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. |
|
| 6) |
Comprehends new ways of doing business using digital technologies. and new market structures. |
|
| 7) |
Takes critical approach to economic and social problems and develops analytical solutions. |
|
| 8) |
Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. |
|
| 9) |
In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. |
|
| 10) |
Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. |
|
| 11) |
Generates original and innovative ideas in the works she/he contributes as part of a team. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
