| Week |
Subject |
Related Preparation |
| 1) |
Introduction and Main Definitions |
|
| 2) |
The History of Marketing and the Change of the Marketing Concept |
|
| 3) |
The Definiton of Customer and Understanding the Consumer |
|
| 4) |
Marketing Information System and Market Research |
|
| 5) |
The Organization of the Marketing Department in the Corporations and the Relationships with other Departments |
|
| 6) |
Strategic Marketing Planning and Preparation of the Marketing Plan |
|
| 7) |
Marketing Environment and Marketing Mix |
|
| 8) |
Product Management and New Product Development |
|
| 9) |
Pricing Strategy and Discount Politics |
|
| 10) |
Distribution and Logistics Decisions |
|
| 11) |
Integrated Marketing Communication and Promotion Methods |
|
| 12) |
Advertising and Public Relations |
|
| 13) |
Personal Sales Management and Sales Promotions |
|
| 14) |
Internet, Social Media and Digital Marketing |
|
| 15) |
Preparation for Final Exam |
|
| 16) |
Final Exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice. |
|
| 2) |
Possess basic knowledge about the causes and effects of political transformations in societies. |
|
| 3) |
Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences. |
|
| 4) |
Recognize historical patterns while evaluating contemporary political and social developments. |
|
| 5) |
Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy. |
|
| 6) |
Conduct studies in the field professionally, both independently or as a team member. |
|
| 7) |
Possess consciousness about lifelong learning based on Research & Development. |
|
| 8) |
Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies. |
|
| 9) |
Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives. |
|
| 10) |
Possess the habit to monitor domestic and foreign policy agenda as well as international developments. |
|
| 11) |
Possess competence to interpret the new political actors, theories and concepts in a global era. |
|
| 12) |
Evaluate the legal and ethical implications of advanced technologies on politics. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
